Template
SEO Starter Kit
Templates and tools to start optimizing your site for search engines.
Template
SEO Starter Kit
Templates and tools to start optimizing your site for search engines.
The full guide is below, and you can download it as a free PDF.
SEO starts with a simple foundation many businesses skip: knowing what your client types into Google, having a page that answers it, and making sure Google can read that page. This is where to start.
Keywords
- Write the service the way a client searches for it, with the city: “web design in Muscat”.
- Prepare one list in Arabic and one in English, because clients search in both.
- Start with keywords that show buying intent before broad ones.
Pages and on-page basics
- A separate page for each service or main keyword, not one page for everything.
- A title of about 60 characters, a description up to 155 characters, and one H1 heading.
- Internal links between services and related articles.
Local SEO
- A complete, up-to-date Google Business Profile with an accurate category.
- Name, address and phone that match across your website, profile and directories.
- Ask real clients for reviews regularly, and reply to them.
Technical setup and tracking
- Connect Google Search Console and submit your sitemap.
- A site that is fast on mobile and runs on HTTPS.
- A monthly review of impressions, clicks and the keywords bringing visits.